Two Japanese corporations, Metaplanet and Convano, are deepening their commitments to Bitcoin as part of long-term treasury strategies designed to counter persistent yen weakness and uncertainty in Japan’s monetary policy. Both firms revealed significant acquisitions this week, positioning themselves among Asia’s most aggressive corporate adopters of digital assets.
Metaplanet: Steady Weekly Accumulation Reaches 20,136 BTC
Metaplanet Inc., a Tokyo-based firm, has accelerated its Bitcoin buying strategy, adding 136 BTC for $15.3 million in its latest purchase. The acquisition brings the company’s total holdings to 20,136 BTC, valued at around $2.07 billion.
Over the past ten weeks, Metaplanet has executed ten separate purchases totaling 7,791 BTC, with new additions almost every week. According to company records, its holdings have grown from 13,350 BTC at the end of June to more than 20,000 BTC in early September.
The firm positions Bitcoin as a strategic reserve asset, framing it as a diversification tool to strengthen its balance sheet and enhance shareholder value. Performance data highlights strong returns:
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Q4 2024: +309.8%
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Q1 2025: +95.6%
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Q2 2025: +129.4%
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Q3 (so far): +30.8%
Metaplanet funds its acquisitions through bond redemptions and warrant exercises, which analysts describe as a disciplined, non-speculative approach. With its current reserves, the company ranks among the largest corporate Bitcoin holders in Asia.
Convano: Ambitious 21,000 BTC Plan by 2027
Convano Inc., a beauty and retail services group best known for its nail salon chains, also revealed a major Bitcoin commitment. The firm revealed plans to acquire $136 million worth of BTC by November 2025, funded through its Fifth Ordinary Bond issuance.
This purchase marks the first stage of Convano’s “21,000 Bitcoin Financial Complement Plan,” which targets a treasury of 21,000 BTC—roughly 0.10% of Bitcoin’s total supply—by March 2027.
Earlier this month, Convano approved an additional $17 million BTC purchase, raising its total corporate commitment to over $213 million.
Management emphasized that Bitcoin serves as both a store of value and a strategic asset for treasury diversification. Beyond hedging against yen depreciation and inflation, the company views Bitcoin as a way to strengthen shareholder value and establish a distinctive digital-asset identity in Japan’s retail sector.
Strategic Rationale: Hedging Against Monetary Uncertainty
Both Metaplanet and Convano point to similar motivations: Japan’s prolonged low-interest environment, coupled with yen volatility, has weakened confidence in traditional cash reserves. By integrating Bitcoin, these companies aim to shield themselves from macroeconomic uncertainty while aligning with broader institutional adoption trends.
Convano highlighted that greater participation from institutional investors has improved liquidity and price discovery in Bitcoin markets, creating favorable conditions for large-scale corporate entry.
Market Reactions and Treasury Performance
Metaplanet’s bold strategy has already reshaped investor perception. Its stock price has surged more than 1,700% since shifting to a Bitcoin-focused treasury approach. While the company cautions that equity valuations depend on multiple factors, analysts agree that Bitcoin adoption has been a key driver of renewed investor enthusiasm.
Convano’s entry represents one of the largest crypto-related treasury commitments in Japan’s non-financial sector. If successful, its example could pave the way for retail and service-oriented businesses to adopt similar strategies.
Broader Implications for Japan’s Bitcoin Adoption
The actions of Metaplanet and Convano suggest a turning point in Japanese corporate treasury management. Traditionally risk-averse firms are beginning to view Bitcoin not as a speculative instrument, but as a long-term reserve asset with strategic value.
Industry observers believe this trend could spread, particularly among corporations with large cash reserves facing diminishing returns in yen-denominated assets. Early adopters’ success may encourage more firms to follow suit, further cementing Bitcoin’s role in corporate finance.
Conclusion
Metaplanet’s disciplined weekly acquisitions and Convano’s ambitious multi-year strategy highlight the growing role of Bitcoin in Japanese corporate treasuries. While both companies cite shareholder value and macroeconomic resilience as drivers, their decisions also reflect a broader shift in how corporations perceive digital assets.
If more Japanese firms adopt similar policies, Bitcoin could become a mainstream reserve tool in one of the world’s largest economies, reinforcing its position as a hedge against inflation and currency risk.
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