Dogecoin (DOGE) has surged nearly 20% over the past week, outperforming Bitcoin and Ethereum as institutional activity and new financial products drive demand. With treasury investments increasing and the first U.S.-based DOGE ETF about to make its debut, market sentiment is turning more optimistic for the long-standing cryptocurrency.
Dogecoin Climbs to One-Month High
According to data from CoinGecko, DOGE recently traded around $0.2543, its highest level since mid-August. The cryptocurrency has gained almost 20% in the last seven days, making it the strongest performer among the top 10 digital assets by market capitalization.
While Bitcoin, Ethereum, and other leading tokens have recorded fresh all-time highs over the past year, Dogecoin remains about 70% below its 2021 record peak of $0.73. Still, the latest rally suggests that investor interest is resurfacing, supported by both corporate purchases and anticipation of ETF-driven inflows.
CleanCore Solutions Expands Treasury With DOGE
One of the key drivers behind Dogecoin’s recent rise is CleanCore Solutions, the first publicly traded Dogecoin treasury company listed on the NYSE American under the ticker ZONE. The firm disclosed this week that it has accumulated over 500 million DOGE, valued at more than $125 million.
CleanCore confirmed two separate purchases within a single week, underscoring its aggressive acquisition strategy. The initiative was carried out in partnership with the House of Doge, a commercial entity tied to the Dogecoin Foundation. Together, the two have positioned CleanCore as an “official” treasury company focused on supporting DOGE adoption.
“Crossing the 500 million DOGE threshold demonstrates the speed and scale at which ZONE is executing its treasury strategy,” said CleanCore CIO and House of Doge CEO Marco Margiotta in a statement. “Our vision is to establish Dogecoin as a premier reserve asset while supporting its broader utility across payments, tokenization, staking-like products, and global remittances.”
ZONE’s stock has reflected growing investor confidence, rising 6% over the past week and more than 200% since the beginning of 2025.
DOGE ETF Set for U.S. Market Debut
Adding to the momentum, the first Dogecoin ETF in the United States is set to begin trading this week under the ticker DOJE. The product, created by Rex-Osprey, will give traditional investors exposure to DOGE through a regulated investment vehicle.
Bloomberg Senior ETF Analyst Eric Balchunas described the DOGE ETF as a unique addition to the market, noting that it will use a different registration process than most spot Bitcoin and Ethereum ETFs. Despite that distinction, the fund will effectively provide institutional and retail investors with easier access to Dogecoin.
Market observers believe the ETF’s arrival could significantly expand DOGE’s investor base. Historically, the approval of spot Bitcoin ETFs was a major catalyst for BTC’s rally to new highs. Ethereum’s ETFs also boosted institutional inflows earlier this year. Analysts now see a similar scenario potentially unfolding for Dogecoin.
Analysts and Traders Grow Bullish
Market participants are increasingly optimistic about DOGE’s short-term performance. On Myriad, a prediction market platform, traders currently assign a 66.6% probability that DOGE will rise to $0.30 before falling back to $0.15. That figure has climbed nearly 15% in just a week, reflecting stronger sentiment as prices continue to rise.
Technical analysis also supports a bullish outlook. Dogecoin has been consolidating between $0.22 and $0.25 for weeks, with the latest breakout suggesting momentum may carry toward resistance levels at $0.263, $0.273, and $0.30. If those thresholds are surpassed, some analysts argue the path could open for an extended move toward $0.50.
Support is currently seen around $0.238–$0.240, with deeper levels near $0.225 and $0.214–$0.213, where key moving averages are clustered. A decline below these points would weaken the bullish setup, but for now, the trend appears favorable.
Broader Implications for Dogecoin
The recent developments mark a shift in the narrative surrounding Dogecoin. For years, the asset lacked institutional drivers such as large treasuries or ETF products, making it an outlier compared to peers like Bitcoin and Ethereum. With treasury firms now acquiring significant holdings and ETFs preparing to bring DOGE exposure to mainstream investors, the landscape is evolving.
If adoption through treasury reserves and financial products continues to expand, analysts believe Dogecoin could play a bigger role in the digital asset ecosystem—particularly in areas such as global payments, tokenization, and staking-related services.
Conclusion
Dogecoin’s strong weekly performance highlights renewed confidence as institutional activity accelerates. CleanCore Solutions’ $125 million in holdings and the arrival of the DOJE ETF have created fresh catalysts that may fuel additional gains. While DOGE is still trading well below its 2021 peak, the combination of technical strength and growing investor access is positioning the cryptocurrency for potentially stronger growth in the months ahead.
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